Skip to content

Running the Program

This guide is for anyone facilitating a Partner Market Launchpad session. The goal is to make every run consistent, high-quality, and repeatable — regardless of who is in the room.

Before the Session

  • [ ] Confirm attendee list (~20 people: partners + client-side technical leaders)
  • [ ] Provision lab environments for all seats (see Lab Environment Setup)
  • [ ] Share the welcome pack with attendees (credentials, agenda, pre-reads)
  • [ ] Prepare the room: breakout seating, projector/display, whiteboards
  • [ ] Run through labs end-to-end yourself at least once before the session

On the Day

Opening (15 min)

  • Welcome attendees and make introductions
  • Set expectations: this is hands-on, questions are encouraged, there are no wrong answers in the labs
  • Walk through the agenda and timing
  • Confirm all attendees have environment access before starting

Theory Phase (60–90 min)

  • Present the What & Why module — emphasise the customer problem, not the product features
  • Use the Use Cases & Personas page to anchor the discussion to real scenarios
  • Leave 15 min for Q&A before transitioning to labs

Lab Phase

  • Introduce each lab with a 2-min context-setting — why this lab, what they'll build
  • Circulate the room during labs — don't sit at the front
  • Call out checkpoints verbally: "If you've completed Step 2, check your output against the Validation page before moving on"
  • Timebox each lab — keep the group roughly in sync

Closing (20 min)

  • Facilitate a brief group debrief: what surprised them, what they'd use first
  • Share next steps: what comes after Launchpad in the partner pipeline
  • Collect feedback (form or verbal)

Facilitation Tips

Energy Management

After lunch (in full-day format), energy dips. Schedule a more interactive lab at the 2pm slot rather than a passive demo or presentation.

Mixed Audience

Partners and client-side leaders have different motivations. Partners want to know how to sell it; clients want to know if it works for them. Acknowledge both perspectives explicitly during theory.

Don't Over-present

The value of Launchpad is in the labs, not the slides. Keep theory sessions tight and get hands on keyboards as quickly as possible.