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Intended Audience

Partner Market Launchpad is designed for two distinct but complementary audiences, brought together to enable shared understanding, stronger collaboration, and accelerated market adoption.

Partner-Facing Stakeholders

IBM stakeholders who work directly with Growth partners to drive enablement, product adoption, and market success.

Typical roles include:

  • Business Technical Sales Specialists (BTSS)
  • Business Sales Specialists (BSS)
  • Partner Technical Specialists (PTS)
  • Technical Partner Specialists (TPS)
  • Partner enablement managers
  • Technical account managers supporting partners

What they gain: Deep product expertise, hands-on lab proficiency, and proven frameworks for enabling partners to successfully position and sell IBM solutions.

Client-Facing Stakeholders

IBM stakeholders who engage directly with customers to evaluate, architect, and implement IBM solutions.

Typical roles include:

  • Business Technical Sales Specialists (BTSS)
  • Business Sales Specialists (BSS)
  • Account Technical Leaders (ATL)
  • Client-facing solution architects
  • Technical consultants and pre-sales engineers

What they gain: Hands-on product experience, real-world use case expertise, and the ability to confidently demonstrate value and guide customers through evaluation and implementation.

Cohort Size

~20 Attendees per Run

This cohort size is intentional. It is small enough for every attendee to get real hands-on lab attention and direct facilitator support, while large enough to enable collaborative peer discussion and shared problem-solving.

Why Both Audiences Matter?

The Partner Market Launchpad program is uniquely designed around the collaboration of these two stakeholder groups:

Partner-Facing + Client-Facing Stakeholders Together:

  • Partner-facing teams gain the technical depth needed to enable partners effectively
  • Client-facing teams develop hands-on expertise to guide customer evaluations
  • Both groups align on messaging, positioning, and technical capabilities
  • Shared learning creates consistency across partner and customer engagements

⭐ Real-World Use Cases as the Foundation:

  • All content, labs, and scenarios are designed around actual customer challenges
  • BTSS and BSS learn to articulate value in terms of business outcomes
  • Technical depth is balanced with business context and ROI discussions
  • Enablement is grounded in the real market needs that both partners and clients face

This dual-audience model ensures that IBM stakeholders—whether working with partners or clients—are equipped with consistent, practical expertise to drive adoption and success.