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Program Overview

Partner Market Launchpad is a focused enablement sprint not a generic training program. Each run is anchored to a specific priority product selected because it solves a real, pressing challenge for our target customers.

Goals

  • Build product fluency so partners can articulate the value proposition confidently
  • Develop hands-on confidence through progressive lab scenarios
  • Accelerate the partner journey from onboarded to actively selling
  • Create consistent, repeatable enablement that scales across partner cohorts

Program Structure

plan

Lab Progression

Each lab builds on the last, progressively increasing in complexity and real-world applicability.

Lab Level Focus
101 Basics Core concepts, architecture, foundational setup
201 Fundamentals Primary use case, essential workflows
301 Intermediate Real-world scenario, customer challenge context
401 Advanced Complex integrations, optimization, edge cases

Outcome

Partners complete the program with the knowledge, hands-on confidence, and use-case fluency to engage customers in meaningful product conversations and move the pipeline from Learning and Trying toward Buying.