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Welcome to IBM Americas Select-territory Partner Market Launchpad

Intro-banner AI Generated image

Partner Market Launchpad is a structured, immersive enablement program designed to take our select-t growth partners from product-unfamiliar to customer-ready quickly.

What is Partner Market Launchpad?

Partner Market Launchpad is enablement for partners to upskill in priority products that solve specific customer challenges. It includes:

  1. Focused product enablement: Partners gain deep expertise in priority products tailored to target customer challenges.
  2. Upskilling at Scale: Structured learning that moves partners from unfamiliar to confident quickly and consistently.
  3. Strategic Entry Points: Products selected as high-impact entry points that land value immediately and expand over time.

Why it matters?

  1. Real world use cases: We align core offerings with genuine business problems our customers face.
  2. Land and expand model: Strategic entry products deliver immediate value while positioning additional solutions for growth.
  3. Focused Select-T partners: Partners entering the new Select-T markets need consistent, structured support across their entire journey.
  4. Focused conversations: By targeting specific challenges, partners drive more impactful, meaningful customer conversations.

Who is it for?

Audience Role
Growth partners All the Growth partners from Americas market.
Business / Technical Leaders The technical decision makers and architects on the client side evaluating fit
Select-T Clients The clients who are the target audience for the products being taught

Cohort size: ~20 attendees per run for optimal hands-on lab experience.

How is it delivered?

Partner Market Launchpad runs in-person for maximum impact, and consists of two phases:

  • Phase 1: Deep-dive into the 'What' and 'Why' of each focused product. Partners build context on the problems IBM technology solves and how it creates customer value.
  • Phase 2: Hands-on guided labs from basics, fundamentals to advanced. Each lab builds on real world use cases specific to domains, enabling partners to implement the use cases with confidence.

The Partner Pipeline

Partner Market Launchpad focuses on the first two stages of the partner journey:

pipeline

By accelerating Learning and Trying, the program naturally drives partners toward Buying.