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Lab 101 — Marketing Domain

Domain Context

In this lab, you'll build a foundational marketing automation solution. You'll learn how to manage campaigns, track customer engagement, and create basic analytics using the product's core features.

Scenario

You're working with BrandBoost Marketing, a digital marketing agency looking to modernize their campaign management. They need a solution to manage multi-channel campaigns, track customer interactions, and measure marketing effectiveness.

Available Use Cases

Coming soon

Labs for this domain are work in progress and will be available soon. Please check back for updates.

Learning Objectives

Regardless of which use case you choose, you will learn:

  • Building AI Agents with Low-code Agent Builder
  • Building AI Agents with pre-built tools and agents from the Catalog
  • Connections in watsonx Orchestrate
  • Knowledge Bases - Basic RAG
  • Web chat embedding - Basic
  • OpenAPI tools
  • Monitoring & Observability

Use Case Selection

Choose the use case that best matches your business interests. Both use cases cover the same technical learning objectives but with different business contexts.